The song was first teased during a post on Grande's Instagram account, where she shared a 15-second snippet of the track on August 4, 2014, and later during a preview of four tracks on MTV's website on August 20, 2014. That's strategic, because he's about to blow up with his own record." On June 30, 2014, it was revealed the track list for Grande's second studio album and the collaboration with The Weeknd was called "Love Me Harder". Later, Walk admitted that the collaboration was part of a strategy to promote The Weeknd, saying, "It's no accident that the new Ariana track features The Weeknd. Can’t wait for the fall!." Later, it was revealed that the collaborator was Ariana Grande. I just heard a duet with a female friend of ours that’s a global smash.
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When I see an opening I penetrate it." In June 2014, Walk posted a photo on his Instagram with the caption, "When you talk about artist development and pure talent, The Weeknd comes to mind. I think that's where the stars aligned for me. The Weeknd later recalled that "It was kind of like the label giving me an alley-oop.
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So I changed it and made it dark." Martin liked The Weeknd's revised lyrics. According to The Weeknd, "It was a great song, but it was a little generic. He is that guy." Producer Max Martin sent The Weeknd an unfinished version of the track. In an interview with Billboard, Republic Records executive vice president Charlie Walk stated, "The Weeknd is positioned to be best new artist of 2014. Grande and The Weeknd were up-and-coming artists in 2013, with both releasing their debut albums that year. The collaboration between Grande and The Weeknd was pushed by their mutual label, Republic Records. As of April 2018, the song had sold 1.7 million copies in the United States, and has since been certified triple platinum by the RIAA. The Hannah Lux Davis-directed video finds Grande writhing on a sandy floor and The Weeknd walking through a rainstorm. The song also became The Weeknd's first top ten entry in the US. In the United States, the song peaked at number seven on the Billboard Hot 100, becoming Grande's fourth consecutive top-ten single off the album and making her the artist with the most top-ten singles in 2014.
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Lyrically, the song features double entendres about rough sex.
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"Love Me Harder" is a pop, synthwave, synth-pop, R&B ballad with a "throbbing, electro-heavy chorus", a guitar riff and "big vacuum-esque synths". It was released by Republic Records on September 30, 2014, as the fourth single from the album. The song was produced by Payami and Peter Carlsson, with Svensson serving as a vocal producer. It was written by Max Martin, Savan Kotecha, Peter Svensson, Ali Payami, The Weeknd, and Belly. Waphan, Wapdam, Wap." Love Me Harder" is a song by American singer Ariana Grande and Canadian singer-songwriter the Weeknd from Grande's second studio album, My Everything (2014).
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